Bollywood is promising a song-and-dance extravaganza as Indian cinema throws its awards ceremony in the United States for the first time, looking to tap into a mature but lucrative market.
The International Indian Film Academy said "House of Cards" and "American Beauty" star Kevin Spacey would appear in an acting workshop during the April 23-26 program in Tampa, Florida, part of an effort to woo an American audience.
Hoping to show Bollywood's global appeal, the prolific industry's answer to the Oscars has never been held in India since its inception in 2000. Instead, the awards have traveled to Britain, Canada and Australia but never the United States, the home turf of globally dominant Hollywood.
"It was high time, really. I don't know what has taken us so long," said leading Indian actress Vidya Balan, who will also appear at the awards.
In what may be a hopeful omen for Bollywood's chances stateside, Vidya said she unwittingly held up the airport's passport control line as the US Read More »from Bollywood to dance into final frontier: America