Amy Adams is starring in the campaign for Lacoste's new fragrance Eau de Lacoste and we have two exclusive videos of Amy talking about beauty. She's the perfect gal for a Lacoste campaign as she has effortless and natural laid back style which suits the fresh and modern identity of Lacoste.
She's an A-List squeeze for the brand, as the Enchanted star, has been nominated for three Academy Awards, but she also has a down to earth and carefree attitude so she is a perfect match for the simple, unpretentious Eau de Lacoste.
Amy said of her approach to beauty in this exclusive video: "I try to keep it really simple, but I don’t want to look like I’m trying too hard, and I want to be comfortable but at the same time I want to be elegant, look feminine and try to make it as effortless as possible. That’s really important to me, especially now being a mum. I want to be functional but at the same time very chic.
Lacoste describe it as a fragrance that captures the simple luxury of the refreshing feeling of pure white cotton on skin. So it's hardly a surprise that the campaign is super simple with Amy in front of a nude background wearing a white cotton shirt bien sur.
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