We’ve been lusting after House of Hackney’s interiors range for a while now, becoming especially enamoured with their delicate floral patterns beautifully spoiled with dip-dye effects. So you can imagine our excitement when we heard this week they’re launching their first ready-to-wear fashion collection inspired by the signature prints used on their wallpapers, bed linen and furniture.
The new collection is like Mary K gone Goth. Frieda and Javvy, the life and business partners behind the House of Hackney, wanted to evoke a British traditionalism that still reflects a sense of modern East London-cool.
The collection is made up of nice key basics that are guaranteed to take you through the seasons. We can see us sporting the velvet dungarees and the waisted shorts and skirts in leopard prints and chintzy florals at this summer’s festivals. And for autumn/winter we’ll be wearing the boxy angora cardigans with suede elbow patches and we think the tea dresses ombre’d for a grungy twist will be perfect paired with opaque tights.
The range was designed for super cool US clothing company Opening Ceremony who have done collaborations with Chole Sevigny and Adidas Originals.
You can see the full House of Hackney collection online at www.houseofhackney.com, and don’t be surprised if you get as obsessed as we have!