Selling ice cream with different flavors are not enough to impress us these days as The Icecreamists, an ice cream parlour in Covert Garden, London is proving to us that ice cream can be related to the latest trend and funky ideas from current affairs, fashion, music and sexuality.
Founded by a gutsy British man named Matt O'Connor, The Icecreamists called itself the revolutionist of ice cream as they sell an exquisite range of boutique ice creams and cryogenic cocktails with trendy imagery, tricky and witty taglines, graffiti-like fonts and sexy models.
Two years ago, The Icecreamists made headlines in media when they promote the controversial breast milk ice cream "Baby Gaga" in cocktail glasses. The specially-made ice cream contains healthy human breast milk with Madagascan vanilla pods and lemon zest. The arguable product had even attracted one of the world's biggest superstar Lady Gaga's attention as the singer prosecuted the brand for intended to use her reputation to serve their ice cream including hiring waitress to dress like her to make business.
The interior design of The Icecreamists outlet.
Ice cream in The Icecreamists.
"Baby Gaga", the breast milk ice cream. Dare to try?
Another controversial ice cream from The Icecreamists – "Vice Lolly" ( made with Holy Water imported 576 miles from the shrine at Lourdes and blended with 80 percent of Absinthe).
Watermelon and Vodka Sorbetto.
Last year, The Icecreamist also created another highlight in the ice cream market when they serve "The Sex Pistol", an ice cream cocktail served with a shot of Absinthe for customers at 18 and above. It is considered as an energy and sex-driven drink that contains ginkgo, biloba, arginine, guarana and a bit of Viagra.
The Sex Pistol.
Well, whatever words you want to describe about the British ice cream parlour, whether it is rebellious or brave, it is definitely one of the boldest ice cream brand out there. The Icecreamists has already been showing us how we can seek pleasure from ice cream related product and now it leaves us to give a try to their products. Are you bold enough to eat their ice cream?