Just like ladies' man-boy Justin Bieber, and Peter Andre before him, loveable TOWIE boy Joey Essex has gone and designed his own perfume.
Yes that's right, a perfume for girls.
The new scent has been aptly named My Girl, which we hope isn't a title he spent too long agonising over. That's not all though.
To either save himself the embarrassment of having to endorse a female-only scent, or because it's actually what he wanted to do in the first place and the lady smell 'just happened', he's also created an aftershave for men called 'Fusey'.
But here ladies and gents, is the very best part of this story.
To launch My Girl and Fusey, Joey slipped into a half black and half pink suit (see where he's going with this?), which was so utterly bad, we're finding it somewhat adorable.
Aren't you glad this happened? And that one trouser leg was shorter than the other?
Both fragrances will be available to buy from Tesco , and will each retail at £15.99 for 50ml. Maybe one for, errm, somebody...?
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