Song Ji Hyo Becomes Campaign Model for ‘Bobbi Brown’

Song Ji Hyo is the new face of Bobbi Brown′s advertorial campaign.

Having previously attracted attention for her flawless face on Running Man, Song Ji Hyo has joined Bobbi Brown to represent the new brand′s campaign over the next three months from August through October.



Bobbi Brown’s communication team manager, Ahn Hyun Mi explained the reason behind Song Ji Hyo’s casting saying, “Song Ji Hyo, who is actively performing in variety programs, dramas and movies, has displayed her natural and undecorated self as a healthy and merit-filled individual which is in line with Bobbi Brown’s philosophy on beauty and our brand’s luxurious image and therefore we decided to cast her as our campaign model.”

Song Ji Hyo’s advertorial shoot for the brand′s campaign will begin being seen in magazines in August.

Photo credit: Bobbi Brown




Reporter : Stewart Ho (stoo@cj.net)
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