Ryan Gosling gets embarrassed by tea towel with his face on it (VIDEO)

As we’ve said before, Ryan Gosling-themed merchandise has taken on a life of its own, and the demand for anything bearing the striking visage of the 32-year-old from London, Ont., doesn’t seem to be declining. In fact, the only person not interested in owning any Gosling merchandise is, well, Gosling.

In a video interview with Rotten Tomatoes promoting the 1940s-era crime drama “Gangster Squad,” Gosling was introduced to the work of New Zealand designer Colleen Pugh. The designer has taken the Gosling-themed household accessory craze to a whole new level with a line of tea towels bearing the actor's face.

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Gosling's reaction to Pugh's work was priceless.

“I’m going to show you one, because I want you to know that it exists,” said the interviewer, pulling out a towel that she ordered from New Zealand. “Three Ryan Goslings on a dishtowel. Would you wash dishes with your own face?”

He may play a tough cop in “Gangster Squad,” but Gosling soon developed a bad case of the giggles. Covering his face and erupting into a fit of embarrassed laughter, he looked extremely uncomfortable as his interviewer kept the jokes coming. Eventually he mustered a reaction, “It’s like looking at the sun. I can’t stare directly at it.”

The duo then went through the various illustrations of Gosling on the piece of fabric meant to dry plates, bowls, cutlery, and other kitchen utensils. “Glasses Me” seemed to hit a particularly painful chord with Gosling.

“The Mayans were right: It is the end of the world. They were right. This is what they meant," he grumbled. "This is why they stopped the calendar. They were like, ‘You know what? They’re going to start doing dishtowels about that knucklehead, and it’s not worth it. It’s not worth recording anything after that.'”

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But Gosling, who considers himself to be "pretty weird-looking," has been quite vocal in his displeasure about being seen as a sex icon.

"I used to hate on those guys, and now I am one," he said in January about the muscled, bare-chested Hollywood heartthrobs you see in films and on billboards.

“My muscles serve no purpose. They aren't even handy. They are like pets. You need to feed and pamper them, and if you don't watch out they bunk again," he also said while promoting “Drive” and “The Ides of March” in 2011.

Regardless of his personal opinion, Gosling still has legions of fans who are more than willing to fill their homes with merchandise that remind them of those muscles. Even if it embarrasses him.