Today we learned that 72% of children who need HIV treatment are not receiving it. All that’s about to change though, now that 14-time Grammy Award-winning singer/songwriter/producer and philanthropist, Alicia Keys, has partnered up with Kiehl’s. Together, alongside the Keep A Child Alive foundation, they’ve launched a special edition of Kiehl’s Midnight Recovery Concentrate to give proper treatment, care and support to the families and children that have been affected by HIV.
Up until they reach US$200,000, 100% of all the proceeds and profits from the sales of this special edition of Midnight Recovery concentrate will go to the Keep A Child Alive foundation to help children and their families with the disease find proper care and treatment. Purchasing a single bottle of the product will provide a child with a month of HIV care and medication. Each bottle comes with a call to action from Alicia Keys to “Join the movement”.
Ready to do your part to help in making a difference in the fight against AIDS? Kiehl’s Midnight Recovery Concentrate will be available for purchase beginning January 2014 at all Kiehl’s outlets nationwide for RM220 a bottle (30ml).
Image credit: courtesy of Kiehls