Japan iced bra aims to keep everywhere cool

A bra with built-in ice packs, a wind chime and a sprig of mint that was unveiled in Japan on Wednesday is promising to keep women cool this summer.

In a nearly-naked publicity stunt, underwear firm Triumph Japan had models parading around showing off its "Super Cool Bra", featuring what appears to be a pair of small fish tanks encompassing the breasts.

These cups are filled with a gel that remains soft and supple even when frozen, giving the wearer "a cool sensation against her skin", the company said in a statement.

A traditional Japanese wind chime -- and a mint leaf -- dangle between the cups giving an impression of cooling "by way of its refreshing fragrance and sound".

The company, which has a long tradition of novelty launches that are never made available for public sale, said it conceived of the bra in response to a need to save energy during the hot summer.

With no working nuclear reactors amid heightened public mistrust over atomic power in post-Fukushima Japan, the country has once again begun its "Cool Biz" campaign, urging people to dress down for work and avoid the need to crank up the aircon.

Follow @YahooMalaysia on LINE for daily entertainment updates.

Loading...
  • Kanak-kanak montel, comel atau berpenyakit?
    Azwa Iela - Tupai
    Kanak-kanak montel, comel atau berpenyakit? 8 hours ago
    Kanak-kanak montel, comel atau berpenyakit?

    Tampak comel namun hakikatnya bayi yang montel berisiko menghidapi penyakit obesiti. …

  • "Wireless key finder", penyelamat anda
    Azwa Iela - Tupai
    "Wireless key finder", penyelamat anda Wed, Apr 23, 2014 4:47 PM MYT
    "Wireless key finder", penyelamat anda

    Adakah anda merupakan seorang yang pelupa dan selalu kehilangan kunci akibat terlupa di mana anda meletakknya? …

  • Gaya Muslimah berjiwa moden
    Azwa Iela - Tupai
    Gaya Muslimah berjiwa moden Tue, Apr 22, 2014 5:31 PM MYT
    Gaya Muslimah berjiwa moden

    Wanita yang berlitup kini tampil dengan pelbagai fesyen terkini dan gaya yang lebih moden disamping mengekalkan ciri-ciri Muslimah. …

  • Vermont moves toward labeling of GMO foods
    LISA RATHKE and DAVE GRAM - Associated Press
    Vermont moves toward labeling of GMO foods 18 minutes ago
    Vermont moves toward labeling of GMO foods

    MONTPELIER, Vt. (AP) — Vermont lawmakers have passed the country's first state bill to require the labeling of genetically modified foods, underscoring a division between powerful lobbyists for the U.S. food industry and an American public that overwhelmingly says it approves of the idea. …

  • Five tips to protect your eyes
    Yahoo Newsroom
    Five tips to protect your eyes Mon, Apr 21, 2014 12:50 PM MYT
    Five tips to protect your eyes

    Just like every other part of your body, your eyes need to be protected too. …

Comments on Yahoo pages are subject to our link to Comments Guidelines. You are responsible for any content that you post. Yahoo is not responsible or liable in any way for comments posted by its users. Yahoo does not in any way endorse or support comments made by its users.