JYPE and Swizz Beatz to collaborate for Reebok

30 Jun – JYPE's head, Park Jin-young recently revealed that the company resident stars will be collaborating with US hip-hop producer Swizz Beatz for Reebok.

American Kpopfans website reported that JYP and Reebok announced that they will be working together to represent the brand's "Classic Campaign", and a new song is planned for release in July. And since Swizz Beatz has been working together with the brand for a long time, the two music moguls will be collaborating on the big project.

Park Jin-young stated, "As our first collaboration with Reebok, JYP Entertainment is planning to release a music video and song that are different than what's been released before."

Park also revealed the endorsement models from his agency will be 2PM's Woo-young, Nichkhun, and miss A's Suzy.