Lee Dong Wook Becomes Model for Ham

Lee Dong Wook has become the new model for Dongwon F&B Rich Ham.

Lee Dong Wook is currently serving as one of the MCs of the SBS′ Strong Heart and gaining praise for his variety program skills. He was recently selected to be the model for a liquor advertisement and now his selection as the model for the food brand is showing Lee Dong Wook’s growing popularity in the world of advertisements.






In the commercial, Lee Dong Wook shows a comic and romantic side to himself opposite gagwoman Shin Bo Ra.

Lee Dong Wook is seen in a sunlit room before Shin Bo Ra brings out an overly salty ham.

Lee Dong Wook then exclaims the ham is distasteful and says the popular phrase from Gag Concert, “Let’s break up”. But upon seeing Shin Bo Ra delightfully eating on the Rich Ham, Lee Dong Wook begins to playfully ask her for a bite as well.

A representative for Dongwon F&B said, “We came to select Lee Dong Wook, who is both an actor and possesses a lot of variety skills, to serve as our model. We look forward to working with Lee Dong Wook who is popular in a wide range of age brackets and who we think can fully express the feelings and emotions of taste.”

The Lee Dong Wook-starring advertisements began airing in Korea on June 14.

Photo credit: Dongwon F&B

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Reporter : Choi, EunHwa (choieh@cj.net)
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