SM Entertainment launches joint-venture dining

25 Apr – It was revealed that entertainment giant SM Entertainment is expanding its business yet again, this time following the footsteps of JYPE's Park Jin-young - in dining.

As reported on Enewsworld, SM Entertainment revealed that they have partnered with Kraze International to launch a new joint venture business, SM Kraze.

According to a rep, "SM Kraze will build upon the current Hallyu phenomenon and develop itself as a global business by advancing overseas, creating a steppingstone into the international dining market."

SM Kraze, infusing entertainment and fine dining will be launching their very first 'new style of PUB' flagship store in Chungdam-dong within the first half of the year.

Earlier this year, the SNSD's agency has been involved in the field of tourism through the launch of SM Town Travel.