As ever, the creative team at Topshop are one step ahead and have got a delightful animation for all us beauty addicts. Yep, our favourite high street store has collaborated with Sadie & Joe – the cult video makers who’ve done things in the past for the likes of Loewe and Marc Jacobs – to create a truly beautiful and awe-inspiring stop-frame animation.
It has landed in celebration of Topshop Make Up’s ‘Nails’ section (which FYI we’re huge fans of thanks to great pigments and strong staying power) and you can expect to see lots of colourful dancing nails along with weird and wonderful imagery in the video below, which Grazia Daily has exclusively been treated to.
Since launching nearly 3 years ago, Topshop Make Up has built up a reputation for amazing, bold and bright nail colours as well as they’re famous glitters which we often applying come Friday afternoon when that TGIF feeling kicks in. There’s something for everyone and the video shows this in a clever and different way – quite literally all the colours under the sun appear.
We’re super excited about this celebration of Topshop Nails and the video is just oh-so-cute. Everything from Toppers' glitter range to nail art pens and the soon to be in-store peel off nails are leaders on the market. And with London Fashion Week just under a month away, we’re giddy about what nail treats we’ll be seeing backstage at their Topshop Unique show. Watch this space! And in the meantime watch the animation below:
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